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Backpacks for Everyday & Elite Athletes

BUILT FOR ATHLETES. FOR THE DEDICATED.

Born in the gym, Built for Athletes began with one clear mission: to create gear that works as hard as you do. From day one, they’ve focused on functionality, durability, and style - the essentials that athletes and fitness enthusiasts truly need.

Their iconic backpacks became a staple of the fitness world because they’re built for real training, real competition, and real life. That heritage sets them apart: they know what it takes because they’ve been there themselves.

Being dedicated isn’t just about sport - it’s about showing up, pushing forward, and chasing progress every day. Whether you’re reaching your first milestone or aiming for your next big goal, we’re here to carry your kit, your progress, and your grit.

B.F.A Core Values

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  • FUNCTIONALITY
    Purpose-driven gear designed for serious, performance-focused athletes — and anyone dedicated to progress, no matter where you are in your journey.

  • QUALITY
    Premium backpacks and accessories built with durability, precision, and attention to detail at their core.

  • COMMUNITY
    Rooted in CrossFit, bodybuilding, weightlifting, HYROX, and gym culture, we unite fitness enthusiasts worldwide.

  • HERITAGE
    Born in training, not fashion. We’ve grown alongside the fitness community, staying true to our performance roots.

  • RESILIENCE
    A mindset of grit and perseverance — carried by our community and embodied in every product we make.

Engineered to be tougher than your workout.

Through innovative design and unparalleled durability, our products are built to last, empowering athletes to focus on their performance and reach their highest potential. 

SIGNATURE BACKPACKS

HERO BACKPACKS

PRO-SERIES BACKPACK

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TRAINING BACKPACK

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RETAILERS: For expressions of interest in NZ and Australia - please email mark@zero22.co.nz

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which backpack is right for me

Choosing the right backpack comes down to how you train, travel, and carry your kit. From compact everyday packs to high-capacity options built for heavier loads and competition travel, this guide helps you compare sizes and features to find the backpack that fits your routine.

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training backpack

Combining the best features from our most popular backpacks, the Training Backpack is built as the ultimate all-rounder. It now features an expanded front patch panel, improved internal organisation, and a dedicated waterproof pocket to keep wet or used gym kit separate. A padded, isolated laptop compartment provides extra protection for your devices on the move.

The ergonomically designed back panel encourages airflow while distributing weight evenly for greater comfort. Finished with stitched laser-cut MOLLE construction and premium YKK® zips and trims, this backpack maintains the durability and quality Built For Athletes is known for.

SIZE:

  • Height: 43cm

  • Width: 28cm

  • Depth when expanded: 25cm

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KEY FEATURES:

  • Dedicated, padded laptop compartment

  • Organised internal storage

  • Dedicated waterproof pocket

  • Ergonomic, airflow optimised back panel

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hero backpack compact

Meet the daily fitness backpack engineered to support you on any fitness journey. Crafted with elite and everyday athletes in mind, it's rock-solid, has a 25L capacity, and features a tactical, lasting design that helps.

SIZE:

  • Height: 40cm

  • Width: 28cm

  • Depth when expanded: 27cm

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KEY FEATURES:

  • 25L capacity

  • Ultra-durable, weather-resistant build

  • 180° flat-opening design

  • Padded laptop compartment

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hero backpack plus

The Built For Athletes Gym Backpack Plus offers maximum capacity, strength, and reliability - designed to handle heavy loads and everyday challenges without compromising comfort or performance.

SIZE:

  • Height: 47cm

  • Width: 30cm

  • Depth when expanded: 31cm

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KEY FEATURES:

  • 45L capacity

  • Ultra-durable, weather-resistant build

  • 180° flat-opening design

  • Padded laptop compartment

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pro series compact

Engineered for performance and built to endure, the Pro Series Backpack combines advanced ergonomic design with durable, water-resistant materials. Designed for athletes who demand more, it delivers superior comfort, smart organisation, and strength for training, travel, and everyday use.

SIZE:

  • Height: 41cm

  • Width: 28cm

  • Depth when expanded: 35cm

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KEY FEATURES:

  • Waterproof and anti-microbial lining

  • Shoe compartment

  • Separate padded laptop compartment

  • Separate wash bag 

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pro series plus

Engineered for performance and built to endure, the Pro Series Backpack combines advanced ergonomic design with durable, water-resistant materials. Designed for athletes who demand more, it delivers superior comfort, smart organisation, and strength for training, travel, and everyday use.

SIZE:

  • Height: 50cm

  • Width: 31cm

  • Depth when expanded: 37cm

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KEY FEATURES:

  • Waterproof and anti-microbial lining

  • Shoe compartment

  • Separate padded laptop compartment

  • Separate wash bag 

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signature backpack

Compact, durable, and carry-on approved - the Signature 20L Backpack is your go-to pack for training, travel, and everyday life. Built with premium materials and ergonomic design, it protects your gear while keeping you comfortable on the move.

SIZE:

  • Height: 40cm

  • Width: 25cm

  • Depth when expanded: 14cm

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KEY FEATURES:

  • Carry-on compliant design

  • Padded laptop compartment

  • Large hook-and-loop front panel

  • Dual side bottle holders

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